Newspapers, magazines, fanzines, books, catalogs, event programs, and trading cards.
Radio, television, and film.
Dominant goals are to make profits and to distribute content that promotes the ideas and beliefs of people in positions of power.
Primary goals are to influence cultural values and social organization and provide a public service.
Sport media commentaries and images in the United States highlight...
New media includes...
Once "rights contracts" are signed, revenues are guaranteed regardless of bad weather, injuries to key players, and other factors that interfere with ticket sales and on-site revenue streams.
Increased attention allows athletes to demand higher salaries and turns a few of them into national and international celebrities, who then use their status to endorse products sold worldwide.
Newspapers and television most dependent on sports for commercial success.
The most widely read section of the newspaper
Media companies in the US have collectively signed deals paying sport organizations $75 million for rights to broadcast their games, matches, and events.