Segmentation
Revising Segmentation Methods
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Topics of this game:
- Geographic Segmentation
- Demographic Segmentation
- Psychographic Segmentation
- Behavioural Segmentation
- Segmenting the INTERNATIONAL Markets
- Segmentation of the BUSINESS MARKET
- Respond differently to the requirements for Effective Segmentation
- Choosing a market based on the difficulty to reach the market segment.
- Choosing a Targeting Strategy based on the fact that the market are in their early stages of mariage
- Local and Individual
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