Sales I - 2.06 Company's Brand Promise
Identify and determine how to reinforce a company's brand promise
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Topics of this game:
- All the combined impressions and experiences associated with a particular company, good,
- The ongoing decision-making process about the use of brands.
- A distinctive symbol, design, or group of letters.
- A phrase that is easy to remember.
- Distinctive traits and characteristics that make the brand special and set it apart?
- Customers’ allegiance to a particular brand.
- Any paid form of nonpersonal presentation of ideas, goods or services.
- Any nonpersonal presentation of ideas, goods, or services that is not paid for?
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