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Vocabulary: Persuasion

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Covers terms from the persuasion chapters

julieallee
Created Date 10.03.19
Last Updated 10.03.19
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  • The mental give and take between speaker and listener during a persuasive speech.
  • The portion of the whole audience that the speaker most wants to persuade.
  • A question about the truth or falsity of an assertion.
  • A question about the worth, rightness, morality, and so forth of an idea or action.
  • A question about whether a specific course of action should or should not be taken.
  • A speech in which the goal is to convince the audience that a given policy is desirable without encouraging the audience to take action.
  • A speech in which the goal is to convince the audience to take action in support of a given policy.
  • Is there a serious problem or need that requires a change from current policy?
  • The obligation facing a persuasive speaker to prove that a change from current policy is necessary.
  • If there is a problem with the current policy, does the speaker have a plan to solve the problem?
  • Will the speaker's plan solve the problem? Will it create new and more serious problems?
  • A method of organization in which each main point explains why a speaker's solution to a problem is preferable to other proposed solutions.
  • A method of organization that seeks immediate action. Has five steps.
  • First step of Monroe's Motivated Sequence - gain the attention of the audience.
  • Second step of Monroe's Motivated Sequence - make the audience feel a need for change.
  • Third step of Monroe's Motivated Sequence - satisfy the need by providing a solution to the problem.
  • Fourth step of Monroe's Motivated Sequence - intensify the desire for the plan by showing the benefits.
  • Last step of Monroe's Motivated Sequence - a call for action from the audience.
  • The name used by Aristotle for what modern students of communication refer to as credibility.
  • The audience's perception of whether a speaker is qualified to speak on a given topic.
  • The audience's perception of a speaker's intelligence, expertise, and knowledge of the subject.
  • The audience's perception of a speaker's sincerity, trustworthiness, and concern for the well-being of the audience.
  • Commonalities between the speaker and the audience member in terms of values, attitudes, or experiences.
  • Supporting materials used to prove or disprove something.
  • The name used by Aristotle for the logical appeal of a speaker.
  • The process of drawing a conclusion on the basis of evidence
  • An error in reasoning.
  • A fallacy in which a speaker mistakenly assumes that because one event follows another, the first event is the cause of the second.
  • An analogy in which the two cases being compared are not essentially alike.
  • A fallacy which assumes that because something is popular, it is therefore good, correct, or desirable.
  • A fallacy that introduces an irrelevant issue to divert attention from the subject under discussion.
  • A fallacy that attacks the person rather than dealing with the real issue in dispute.
  • A fallacy that forces listeners to choose between two alternatives when more than two alternatives exist.
  • A fallacy which assumes that taking a first step will lead to subsequent steps that cannot be prevented.
  • A fallacy which assumes that something old is automatically better than something new.
  • A fallacy which assumes that something new is automatically better than something old.
  • The name used by Aristotle for what modern students of communication refer to as emotional appeal.