BUILD YOUR KNOWLEDGE: PRODUCT AND SERVICE
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BUILD YOUR KNOWLEDGE: PRODUCT AND SERVICE
Topics of this game:
- A product/service manager runs a sales report for the past quarter on a certain product
- A company takes an in-depth look at the demand for a product and how much it will actually cost to product. Which step is this in the new product development
- Sales and service training is conducted for a product that will hit the market next month. Which new product development step is this?
- A company's CEO scraps a product idea since it didn't work in the past. Which new product development step is this?
- There are two types of services in a business.
- Which is a characteristic of a pure service?
- The services provided by medical and legal specialists are considered as
- The airliners and home repairers are best classified as
- The services does not result in
- The _______ concept is aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer the most is quality, performance, and innovative features.
- Which type of market members buy goods and services for further processing or use in the production process?
- Bread and milk are which kind of products?
- Adding new features to a product is advocated by which of the approaches?
- One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.
- Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
