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MARKETING
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Education & Training
Marketing concepts
By
Jonita Geo
Created Date 04.07.20
Last Updated 04.08.20
Viewed 26 Times
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Topics of this game:
Aggregate demand of the potential buyers for the product
Covers wider area like district, state or inter-state
The market where delivery or handling over of the good is made immediately after sales is called spot market.
where buyers are in commanding position,
If there is full control of producer over market
deal in favour of material, produce, manufactured goods
is one which is characterized by considerable number of buyers and sellers, prevalence of single lowest price
starts before the production of the goods and continues even after the selling of the products
they are the state of being deprived of something.
Wants backed by willingness and purchasing power
They are shaped by culture and individual personality
They are products and services designed to deliver value to customers
It includes services which are intangible along with tangible goods.
the match between customer expectations of the product and the product's actual performance
marketing functions like sales and advertising require people with certain personality traits to be able to do
process that fixes the price of commodities through demand and supply forces.
It is a post-purchase phenomenon
which reflects the state of difference between customer benefits and customer costs
It extends into relationship marketing
Wood to furniture
It means benefit derived from the product to satisfy the human needs
Technique to find out likes and dislikes
means to bring change in the existing product by improving its features, functions, benefits, convenience, etc
It means to select promising product, conduct its promotion on commercial lines and decide to supply the same
a person or organization that buys goods or services from a store or business
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