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MRK 2100 CH 9

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This is a review of vocabulary for Marketing Ch 9

Created Date 12.29.19
Last Updated 01.02.20
Viewed 8 Times
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Topics of this game:
  • 80/20 principle
  • cohort effect
  • concentrated marketing (niche marketing)
  • consolidated metropolitan statistical area (CMSA)
  • demographic segmentation
  • differentiated marketing
  • geographic information systems (GISs)
  • geographic segmentation
  • market segmentation
  • metropolitan statistical area (MSA)
  • micromarketing
  • positioning
  • primary metropolitan statistical area (PMSA)
  • product-related segmentation
  • psychographic segmentation
  • repositioning
  • target market
  • undifferentiated marketing
  • VALS
  • Video Game Generation