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Topics of this game:
- 80/20 principle
- cohort effect
- concentrated marketing (niche marketing)
- consolidated metropolitan statistical area (CMSA)
- demographic segmentation
- differentiated marketing
- geographic information systems (GISs)
- geographic segmentation
- market segmentation
- metropolitan statistical area (MSA)
- micromarketing
- positioning
- primary metropolitan statistical area (PMSA)
- product-related segmentation
- psychographic segmentation
- repositioning
- target market
- undifferentiated marketing
- VALS
- Video Game Generation
