Marketing 1: Features and Benefits
Vocabulary from Marketing 1
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Topics of this game:
- Attributes or specifications of the product.
- Products intended use, accepted without question
- More detailed features that describe tangible attributes
- Price, brand reputation, warrantee
- Logical, need based reasons to make purchases
- eelings experienced by a customer through association with a product.
- explains how a product feature benefits the customer. It has ___ so...
- Reasons for remaining a loyal customer of a company
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