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Marketing 1: Features and Benefits

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Vocabulary from Marketing 1

EricaJohnson3
Created Date 04.07.20
Last Updated 04.08.20
Viewed 2 Times
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Topics of this game:
  • Attributes or specifications of the product.
  • Products intended use, accepted without question
  • More detailed features that describe tangible attributes
  • Price, brand reputation, warrantee
  • Logical, need based reasons to make purchases
  • eelings experienced by a customer through association with a product.
  • explains how a product feature benefits the customer. It has ___ so...
  • Reasons for remaining a loyal customer of a company