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Marketing 1: Features and Benefits
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Marketing
Vocabulary from Marketing 1
By
Erica Johnson
Created Date 04.07.20
Last Updated 04.08.20
Viewed 2 Times
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Topics of this game:
Attributes or specifications of the product.
Products intended use, accepted without question
More detailed features that describe tangible attributes
Price, brand reputation, warrantee
Logical, need based reasons to make purchases
eelings experienced by a customer through association with a product.
explains how a product feature benefits the customer. It has ___ so...
Reasons for remaining a loyal customer of a company
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