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Created Date 04.30.20
Last Updated 04.30.20
Viewed 27 Times
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Topics of this game:
  • A product/service manager runs a sales report for the past quarter on a certain product
  • A company takes an in-depth look at the demand for a product and how much it will actually cost to product. Which step is this in the new product development
  • Sales and service training is conducted for a product that will hit the market next month. Which new product development step is this?
  • A company's CEO scraps a product idea since it didn't work in the past. Which new product development step is this?
  • There are two types of services in a business.
  • Which is a characteristic of a pure service?
  • The services provided by medical and legal specialists are considered as
  • The airliners and home repairers are best classified as
  • The services does not result in
  • The _______ concept is aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer the most is quality, performance, and innovative features.
  • Which type of market members buy goods and services for further processing or use in the production process?
  • Bread and milk are which kind of products?
  • Adding new features to a product is advocated by which of the approaches?
  • One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.
  • Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):