Notice: This learning object was built with Adobe Flash which is no longer supported. We are using a Flash Player emulator so that you can view this content.
Customer Segmentation
By Alan Leigh, CSCP Anne Haberkorn, CSCP, CFPIM
This learning object explores three types of customer segmentation strategies: customer value, customer needs, and preferred channel. A matching exercise completes the activity.
Questions and Answers are currently unavailable. We apologize for the inconvenience and are working to restore this feature as soon as possible.
Feedback is currently unavailable. We apologize for the inconvenience and are working to restore this feature as soon as possible.
Creative Commons Attribution-NonCommercial 4.0 International License.